Sales CRM (Customer Relationship Management) is a software tool that helps businesses manage interactions with current and potential customers. It typically includes features such as lead management, contact management, sales forecasting, communication tracking, and analytics. With a Sales CRM, sales teams can streamline their processes, track deals through the sales pipeline, and improve overall productivity. By centralizing customer data and communication history, Sales CRM enables businesses to provide personalized experiences and build stronger relationships with customers, ultimately driving sales growth.